Mental Coaching to Unlock Peak Athletic Performance

Train your mind to perform under pressure—and feel your best every day.

Coach Alison Gorrell, MSc Sport and Exercise Psychology

Woman with long hair wearing a white t-shirt and beige pants, arms crossed, standing against a light background.

“With years of experience as a mental performance coach, professional athlete, and sport psychology specialist, I understand that mental strength is often the key to consistent peak performance. At AG Performance, you'll learn how to apply proven mental training techniques to build confidence, sharpen focus, and unlock your full athletic potential.” - Alison Gorrell

 

Understand

Every athlete’s journey is different. I take the time to listen and learn about your background, goals, and current challenges so I can fully understand what drives you. This foundation allows for meaningful, personalized mental performance coaching.

Plan

Using proven sport psychology techniques, I create a customized mental training plan that complements your physical preparation. From mindset development to confidence-building and focus training, everything is tailored to help you perform at your peak.

Adapt

Your needs evolve—and your mental performance plan should too. I regularly assess progress and adjust strategies to support your growth, optimize performance, and maintain mental wellness throughout your athletic career.

 

Are you a coach or a team looking to develop? Get in contact or click here to learn more about coach and team development.

Not located in the USA? No problem! AG Performance works with athletes worldwide!

Woman in beige blazer and jeans holding a notebook and phone against a white background.

Services

  • Private coaching sessions tailored to your unique goals, challenges, and competitive environment. Together, we develop the mental skills to help you perform consistently, manage pressure, and unlock your full potential.

  • Interactive sessions designed to build trust, focus, and championship-level culture. Each workshop is grounded in sport psychology principles and tailored to your team’s current phase and performance goals.

  • Engaging talks and guest appearances for athletes, teams, coaches, and leadership groups. I combine stories from elite sport with practical tools for building mental toughness and confidence.

It’s never too early or too late to start your mental development—everyone is welcome!

Client Testimonials & Results

“She helped me calm down, get my focus back. She made me believe in my own strengths!”

— Dominique Bruinenberg, Professional Soccer Player

“Sport psychology is a critical piece of the coaching/playing puzzle and I would highly recommend Alison to any coach or player who wants to improve their mental game and lay the psychological foundations for success.”

— Thomas Walton, Physical Preparation Coach, Scottish Institute of Sport

“Within weeks of working together, I had career highs and gained back the confidence and clarity within myself to play at a high level.”

— Stephen Brown, Professional Basketball Player

“After just a few sessions, she helped me find my sparkle again… By the end of the season, I was hitting new personal bests on nearly every attempt at each meet.”

— Grace VanErp, Triple Jump and Long Jump (NCAA, D1)

“Alison is an incredible Sport Psychologist”

- Katie Spieler, Professional Beach Volleyball Player

“I learned to control my mind better and not to overthink as much.”

- Alena Hartmann, Professional Basketball Player

 

Take the first step toward unlocking your full potential.

A great lesson every athlete can learn from! Training your mindset is crucial, and can be the difference between a win or a loss. 🧠💪🏼 #mentaltoughness #sportpsychology #frenchopen #cocogauff #sabalenka #athletemindset #coachgorrell
Athletes don’t fall for these lies. Let’s change the narrative! #athletementalhealth #mentalperformancecoach #sportpsychology #athletemindset
Your mindset sets the tone. Save this checklist and run through it before every game to center yourself, build confidence, and play with purpose. 🔁 Which one do you need most today? Drop it below! #MentalPerformance #AthleteMindset #GameDayReady
Your mindset sets the tone. Save this checklist and run through it before every game to center yourself, build confidence, and play with purpose. 🔁 Which one do you need most today? Drop it below! #MentalPerformance #AthleteMindset #GameDayReady #SportsPsychology #CoachGorrell
High-level performance starts with a strong mental foundation. 🧠💪🏼 This D1 softball commit saw real results through our work together—building confidence, focus, and resilience. If you’re ready to elevate your mental game, let’s
High-level performance starts with a strong mental foundation. 🧠💪🏼 This D1 softball commit saw real results through our work together—building confidence, focus, and resilience. If you’re ready to elevate your mental game, let’s connect! #sportpsychology #mentalperformancecoach #athletedevelopment #coachgorrell
Quick mentality tip of the day! 🧠💪🏼 ⭐️ Growth is uncomfortable, how we decide to mentally approach it is everything!! #mentalperformance #sportpsychology #athletemindset #athletemotivation #eliteathlete
The difference between good and elite? It’s mental. 🧠💪🏼 Master these 5 habits and watch your performance reach a new level. 💫 Which one are you already working on?
The difference between good and elite? It’s mental. 🧠💪🏼 Master these 5 habits and watch your performance reach a new level. 💫 Which one are you already working on?
High performers don’t just listen to the voice in their head — they lead it. Self-talk isn’t optional, it’s a skill. Train it like anything else. If you’re ready to upgrade your mental game, send me a message — let’s get started!
Your mental game is just as important as your physical one. If you want to unlock your full potential—whether it’s building confidence, improving focus, or bouncing back stronger from setbacks—investing in your mental performance is
Your mental game is just as important as your physical one. If you want to unlock your full potential—whether it’s building confidence, improving focus, or bouncing back stronger from setbacks—investing in your mental performance is the next step. Let’s work together to level up your mindset. DM me or click the link in bio to book a session! #MentalPerformance #AthleteMindset #ConfidenceCoach #PeakPerformance #SportsPsychology #MindsetMatters
Tired of fake positivity? This is a more effective way to talk to yourself under pressure. 💬🧠 Real confidence starts with real self-talk👇 #athletemindset #mentaltoughness #sportpsychology #mentalperformance
Your mindset is either your biggest weapon or your biggest obstacle. 🚧🔑 The stories you tell yourself shape your reality—so why not rewrite them? Instead of ‘I can’t,’ start saying ‘I will.’ If you’re ready
Your mindset is either your biggest weapon or your biggest obstacle. 🚧🔑 The stories you tell yourself shape your reality—so why not rewrite them? Instead of ‘I can’t,’ start saying ‘I will.’ If you’re ready to break through mental barriers and reach your full potential, send me a DM—I’ll help you get started! 💪 #mentaltoughness #athletemindset #mentalperformancecoach
A great lesson every athlete can learn from! Training your mindset is crucial, and can be the difference between a win or a loss. 🧠💪🏼 #mentaltoughness #sportpsychology #frenchopen #cocogauff #sabalenka #athletemindset #coachgorrell
Athletes don’t fall for these lies. Let’s change the narrative! #athletementalhealth #mentalperformancecoach #sportpsychology #athletemindset
Your mindset sets the tone. Save this checklist and run through it before every game to center yourself, build confidence, and play with purpose. 🔁 Which one do you need most today? Drop it below! #MentalPerformance #AthleteMindset #GameDayReady High-level performance starts with a strong mental foundation. 🧠💪🏼 This D1 softball commit saw real results through our work together—building confidence, focus, and resilience. If you’re ready to elevate your mental game, let’s
Quick mentality tip of the day! 🧠💪🏼 ⭐️ Growth is uncomfortable, how we decide to mentally approach it is everything!! #mentalperformance #sportpsychology #athletemindset #athletemotivation #eliteathlete
The difference between good and elite? It’s mental. 🧠💪🏼 Master these 5 habits and watch your performance reach a new level. 💫 Which one are you already working on?
High performers don’t just listen to the voice in their head — they lead it. Self-talk isn’t optional, it’s a skill. Train it like anything else. If you’re ready to upgrade your mental game, send me a message — le
Your mental game is just as important as your physical one. If you want to unlock your full potential—whether it’s building confidence, improving focus, or bouncing back stronger from setbacks—investing in your mental performance is
Tired of fake positivity? This is a more effective way to talk to yourself under pressure. 💬🧠 Real confidence starts with real self-talk👇 #athletemindset #mentaltoughness #sportpsychology #mentalperformance
Your mindset is either your biggest weapon or your biggest obstacle. 🚧🔑 The stories you tell yourself shape your reality—so why not rewrite them? Instead of ‘I can’t,’ start saying ‘I will.’ If you’re ready

Schedule your free 30-minute consultation today and start your journey to peak performance!

Free consultation to see if it’s right for you.

There’s no commitment, pressure, or obligation.